"My pockets were full and if it made those pretty little faces light up-what the hell."

"What the hell" could have served as his personal credo. After leaving the army Joe became involved in a number of commerical ventures, nearly all failures. He lent his name to the Joe Louis Restaurant & Bar on 125th Street in Harlem, invested in a vocational training school in Chicago, and helped underwrite a Negro newspaper, the New York Age.All died quickly. He continued to pour tens of thousands of dollars into the similiarly doomed Rhumboogie Cafe.

In 1947 he began endorsing cigarettes...

...invested in a beer business...

...Joe Louis Punch...

Joe Louis Milk Company...

and so on, and so on....(1)

Vintage Original Lucky Joe Bank.

Nash's Prepared Mustard Jar with the glass moulded into a vague likeness of Louis.

Price: $ 45.00

Condition: Fair. Top shows some wear.

7000-0877

Shipping & Handling $10.00 in the United States. $13.00 to Foreign Destinations

(1) Joe Louis. The Great Black Hope by Richard Bak. pp. 244-245

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